Spam messages have been around since the early days of email. By definition, spam is an unwanted, useless message. It's what we call junk mail. And its content may contain ads, miracle proposals, pornography, chain letters, and a myriad of other subjects and things.
Despite the fact that it's an unwanted message, there is an imprecise idea that spam is harmless. However, if a lot of people continue to send spam, it's because there's a great interest behind it and an opportunity to profit from it.
For entrepreneurs and business owners, the question is: why should I care so much about spam and how does it affect my business? First of all, it's worth saying that any email-related issue should be taken seriously since the vast majority of attacks start in your company's mailbox.
How spam messages affect your business
1. Spam equals lost productivity
Spam is related to the loss of productivity in your company because it occupies your team with an unnecessary task. It's true that it might not take long to open a mailbox and delete all spam. Nonetheless, spam is a waste of time and a distraction for your employees, who could be spending energy with more productive activities.
2. Spam affects your business services
It costs almost nothing for spammers to send millions of emails. The problem for your business is a mass attack. If your business isn't ready to handle a large number of messages, many of your services may be disrupted. In addition to losing new business because the company's communication has been hampered, a mass attack often leaves your business vulnerable to other threats and cyberattacks.
3. Spam contains malware and other threats
Today spam is one of the most widely used vectors for the spread of threats, including malware. Those seemingly harmless links and attachments can pose a real threat to your business, hiding ransomware, spyware, and trojans, which allow the attacker to gain access to the computer and then to the entire company's network.
4. Spam contains phishing
Spam is widely used for phishing scams, which may also be related to malware propagation. Phishing is used to hack into your business network or to gain access to sensitive information. Imagine that the attacker may attempt to induce an employee to make a payment for an invoice that doesn't exist or to provide the system's access credentials.
5. Spam can cause legal problems
In an extreme case, depending on the type of spam, such as pornography spam, for example, your company may face legal problems due to misuse of email for illegal activity. No one wants an employee wasting time on pornography during work hours and interacting with spam.
But are there really so many spam messages?
If you think that, according to research companies such as the Radicati Group and Statista, it’s estimated that more than 200 billion emails are sent and received every day and that spam messages account for at least half of the world's email traffic, yes, there are billions of spam circulating every day. Because of that, your company needs to be prepared and protected to fight them.